Site Structure Review
This review looks at the hierarchy and navigation system that search engines and shoppers use to move through the store. For ecommerce brands, structure often decides whether high-value category and product pages are discoverable enough, close enough to authority, and connected clearly enough to capture meaningful non-brand demand.
What this review is trying to solve
In many stores, the problem is not just page quality. The deeper problem is that high-value pages are buried too deeply, split across weak taxonomies, or disconnected from the navigation and internal-linking pathways that should support them. This review focuses on the architecture layer that controls how the site is understood and traversed.
- Brands with growing catalogs or messy category expansion
- Stores with deep navigation and unclear collection logic
- Teams planning a restructure, hierarchy cleanup, or SEO rebuild
What the client receives
Hierarchy review
A structured assessment of category depth, page relationships, and navigation logic.
Issue log
A list of structural problems such as weak hierarchy, page burying, and split authority routes.
Priority roadmap
A practical sequence for what to fix first and when this should connect to Internal Linking Map or Collection Page SEO Audit.
Why this work matters commercially
What tends to improve after this work
- Important commercial pages become easier for search engines to reach and evaluate.
- Collections and product groups sit in clearer category paths.
- The store stops wasting structure on weak or duplicative pathways.
- Later SEO work has a stronger base to build on.
What this service is not
This is not mainly a copy or PDP optimization service. It focuses on hierarchy and discoverability pathways. If page content itself is the bigger problem, the next layer is usually collection-page or product-page work.
Usually paired with
Internal Linking Map
Use this when the site structure is sound enough but authority still is not moving effectively.
Collection Page SEO Audit
Use this when the architecture is acceptable but collection pages are not doing enough commercial SEO work.
Search Visibility Report
Use this when the team first needs confirmation that structure is the right problem to solve.
Common questions about this service
What does this review evaluate?
It evaluates hierarchy, category logic, navigation depth, and how important commercial pages are connected throughout the site.
When is structure the main SEO problem?
Usually when good pages exist but are buried, fragmented, or disconnected from the paths that should support them.
What comes after this review?
Usually internal-linking work, collection-page optimization, or a broader architecture cleanup.
This is the right service when the store is organized in a way that hides its best commercial pages.
If you are not sure whether the main issue is site structure or page quality, start with the Search Visibility Report or the Mini Visibility Scan.